SoundBite offers the solutions and expertise to help mobilize retail strategies and capitalize on the traffic increase during the holiday season. While the holidays are a perfect time to incorporate mobile promotions and coupons, especially with increased in-store and online traffic, comprehensive mobile marketing programs lead to compelling year-round results. According to the Deloitte study, "The Dawn of Mobile Influence," the effect of smartphones on in-store sales will increase to $689 billion or 19% of total sales by 2016. (Nasdaq:SDBT) provides mobile marketing solutions to retailers and CPG companies across the United States who share the strategic goals of acquiring new customers, establishing stronger relationships, increasing response rates, enhancing customer loyalty, and maximizing ROI. According to the Interactive Advertising Bureau, 73% of consumers say they have used their mobile phone inside a retail store. Based on the 2011 season, in which retailers saw 14.6 percent of all online sessions initiated from a mobile device, the NRF forecasts 2012 as the "Year of the Mobile Shopper." 20, 2012 (GLOBE NEWSWIRE) - Holiday shoppers will be savvy with their pocketbooks and smartphones this year – setting high expectations for what should be the biggest mobile season yet.
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